Joel in the Media

Select clips from print, radio, video and online media.
For clean energy, a hazy path ahead under Trump, San Jose Mercury, February 3, 2017


Washington: The Ideal Place to Grow Older, New York Times, July 21, 2016
Can businesses lead the way toward a sustainable future?, Ogden, Utah Standard-Examiner, March 14, 2016


Did Earth Day Go Corporate?, The Allegheny Front (radio), April 21, 2015
Silicon Valley’s Water Conservation Conundrum, New York Times, April 21, 2015


The Greening of Business Travel Gains Momentum, New York Times, May 8, 2014


Clean tech innovation moves into mainstream, Financial Times, October 22, 2013
Why Milton Friedman Could Love Social Entrepreneurship, Entrepreneur, September 16, 2013
Why shoppers don’t care about Bangladesh, Marketwatch, May 14, 2013
World's Greenest Billionaires 2013, Forbes, April 22, 2013


Environment: Specialists face threat to domination, Financial Times, November 12, 2012
FTC toughens green marketing guidelines, USA Today, October 1, 2012
In Defense of the Power of Paper, New York Times, September 9, 2012
Frito-Lay opens the bag on green factories, Marketplace, April 26, 2012
Betting on Technology to Help Turn Consumers Green, Yale environment360, April 5, 2012
How to Find a Green Job, AARP, April 1, 2012
The Lorax: In Thneed of Some Marketing Help, Mother Jones, March 2, 2012
America in Focus: Which companies lead the S&P 500 pack?, Corporate Knights magazine, February 2012
Are CFOs Turning Greener?, CFOworld, January 20, 2012


Moving Beyond Green Marketing, Small Business Trends, December 5, 2011
Walmart expands on solar, Marketplace, September 16, 2011
Makower: Businesses move into leadership role in cleantech, Portland Business Journal, September 12, 2011
Kimberly-Clark aims to boost green product sales, Dallas Morning News, August 23, 2011
Pythagoras Solar windows and energy breakthrough, San Francisco Chronicle, June 25, 2011
Figuring Out Your Carbon Footprint's Shoe Size, TechNewsWorld, April 27, 2011
Earth Day used to be about the earth, Marketplace, April 22, 2011
Hedging Bets On Going Green, Fast Company, April 2011
Some grocers abandon rebates for reusable bags, Associated Press, March 16, 2011
Military plans for alternative fuels criticized, Marketplace Radio (audio), January 25, 2011


A Pioneer in 'Green' Business is Fired, New York Times, November 2, 2010
Sleeping with the Enemy, Outside, October 2010
Follow the Leader: Joel Makower (video), ExecuNet, August 17, 2010
Green Fallout, Entrepreneur, August 2010
The Rise of the Conserver Economy, Fast Company, July 13, 2010
Big Think Interview with Joel Makower (video), Big Think, July, 2010
Tesla IPO gains speed, San Francisco Chronicle, June 30, 2010
'Green' Becomes More Than Just a Marketing Pitch, Associated Press, April 23, 2010
A patch of green on the Internet, San Francisco Business Times, April 22, 2010
Green biz leads people, pols, Marketwatch, April 22, 2010
Clean-tech IPO brings $78 million to Codexis, San Francisco Chronicle, April 22, 2010
Lessons from the Green Gold Rush, Wall Street Journal, April 17, 2010
Top 5 Green Preductions of 2010 (video), Planet Green, April 16, 2010
Can the Green Economy Survive in a Policy Vacuum?, Scientific American, March 30, 2010
Are corporate social responsibility rankings irresponsible?, Christian Science Monitor, March 17, 2010
Serving Up Sustainability, Los Angeles Times, March 11, 2010
Use Your Checkbook and Your Trash Can (Q&A with Joel), East Bay Express, February 24, 2010
Bloom Box generates buzz, skepticism, ABC News, February 22, 2010
Green Business In The New Decade, Tokyo Weekender, February 13, 2010
Tesla electric-car company plans IPO , San Francisco Chronicle, January 30, 2010


More talk than progress in U.S. energy policy, San Francisco Chronicle, December 29, 2009
A Second Chance for a Failed Brand, Inc., December 1, 2009
Green Goes Mainstream,, November 2, 2009
Discord In Chamber Of Commerce,, October 5, 2009
Newsweek Ranks 500 Greenest Companies, But..., Columbia Journalism Review, September 22, 2009
Who's Walking The Sustainability Walk, New York Times - Dot Earth blog, September 17, 2009
Top Green Pioneers, ExecDigital, August 2009
Wal-Mart Orders Suppliers to Go Green, Some See Red, The Industry Standard, July 20, 2009
The Next Energy Innovators, BusinessWeek, July 16, 2009
Wal-Mart To Set Sustainability Standards, InformationWeek, July 16, 2009
Now Counting Carbons,, June 18, 2009
The greening of corporate America San Francisco, Chronicle, May 20, 2009
Industrial Strength Solution, Mother Jones, May/June 2009
Is Green Still Golden?,, April 17, 2009
Garbage mogul makes millions from trash, Fortune Small Business, March 24, 2009
Three Ways to Green Up Your Office on the Cheap, Green Up Your Office on the Cheap, Scientific American, March 19, 2009
Despite Gloom, Promising Clean-Tech Trends, New York Times - Green Inc. blog, March 12, 2009
Recession has taken toll on alternative energy, San Francisco Chronicle, March 10, 2009
Car Crashes to Please Mother Nature, New York Times, March 1, 2009
So What's A Green Job, Anyway?,, February 26, 2009
Will companies stay green in recession?, Marketplace Radio (audio), February 11, 2009
Being Green May Help Business in Bad Times, Time magazine, February 11, 2009
Green Business: Inching Closer to Business As Usual,, February 4, 2009
In Recession, Business Keeps Going Green, BusinessWeek, February 2, 2009
21st Century Job Wave (video), CNBC, January 23, 2009


Can green firms grow in today's downturn?, grow in today's downturn?, Christian Science Monitor, December 8, 2008
Be creative, upfront with green efforts, B-to-B magazine, December 8, 2008
Clorox: A Green-Market Breakthrough, BNET, December 2, 2008
Report Warns: 'Go Green Or Else', AdWeek, December 4, 2008
Corporate Green, Grist, November 14, 2008
Six-Figure Green Jobs,, October 16, 2008
Oakland writer's new book on renewable economy, San Francisco Chronicle, October 12, 2008
Clorox Goes Green, Fast Company, September, 2008
Power In The Air, July 22, 2008
When It Comes to Green, How Good Is "Good Enough"?, Harvard Business, June 23, 2008
Want to save the planet? Stay home, USA Today, May 20, 2008
Is your meeting green enough?,, May 12, 2008
Workers Given Green Incentives, (video), CBS Evening News, April 22, 2008
Going "green" a fad or for real?, Denver Post, April 21, 2008
Clorox Enters Booming Market for 'Green' Cleaners, NPR "All Things Considered" (audio), February 6, 2008
Selling Points, OnEarth, Winter 2008
It's really not that easy being green, San Francisco Chronicle, January 31, 2008
Companies turn up the green, USA Today, January 31, 2008
State of Green Business (video), CNBC, January 30, 2008
Greenwashing or Green Business?, Wall Street Journal, January 30, 2008
Engine of Growth: Clean Tech Jobs, Christian Science Monitor, January 24, 2008
Sustainability is everyone's job, but some get paid for it, Minneapolis StarTribune, January 21, 2008
Where is IT on Green Innovation?,, January 18, 2008
A Banner Year for Clean Energy, Marketplace Radio, January 1, 2008


How Green Is That Gizmo?, BusinessWeek, December 20, 2007
Lots of free resources for greening a business, San Francisco Chronicle, December 19, 2007
Conflicted Consumers, Denver Post, November 13, 2007
Six Sins of Greenwashing - a Primer, New York Times, November 2, 2007
Green: The New Black,, September 26, 2007
It's Not Easy Selling Green, (audio), Marketplace radio, September 25, 2007
Making corporate water data a little less,, August 13, 2007
Forum: "Green Marketing", (streaming audio), KQED-FM, August 2, 2007
Have you driven a Fjord lately?, Business 2.0, August 2007
A green business tipping point?,, July 31, 2007
For Job Market, Green Means Growth,, July 3, 2007
Green or Greenwash?, (audio), Marketplace radio, May 10, 2007
How Do You Tell When a Firm Is Really Green?, (video), Christian Science Monitor, May 7, 2007
Wal-Mart Goes Green, (video), CNN, May 4, 2007
Bank of America bets on a green future, Charlotte News & Observer, March 13, 2007
Mayors unite on the 'green' front, USA Today, February 1, 2007
How Business Saw the Light, Time, January 15, 2007
Wal-Mart dealing for the sun, Marketplace radio, January 4, 2007